Redhill Communications

VP Bank, a leading boutique private bank specialising in wealth management solutions, has appointed REDHILL as its public relations and social media agency of record in Asia.

REDHILL will support VP Bank as the bank accelerates its expansion across the Asian market. VP Bank’s current regional office in Singapore, which the bank has been established to serve as its main innovation hub and a springboard to neighbouring markets.

“Despite the global headwinds, we see Asia as our primary growth driver, especially since the region has remained steadfast as one of the world’s fastest-growing markets for asset and wealth management,” said Bruno Morel, CEO of VP Bank Ltd Singapore Branch. “In REDHILL, we found a like-minded agency partner that shares our Asia vision and we are excited to work closely with them to grow our presence in this region.” 

As part of its regional expansion, VP Bank recently added five key front office hires to its Singapore office, including three senior relationship managers. The banks also upgraded the local branch’s merchant bank licence to a wholesale banking licence in 2018 and has since bolstered its product line with offerings to include structured products and mortgages aimed exclusively to its Asian clientele.

“This relationship with VP Bank is a significant milestone for us, as this marks the first time in which we have signed on an international private banking client of their stature,” said Jacob Puthenparambil, CEO of REDHILL. “As an organisation that is deeply rooted in Asia, we are thrilled and confident in leveraging our expertise and insights to propel VP Bank’s expansion across the region." 

Headquartered in Singapore, REDHILL currently operates 18 offices in 14 countries with a team of 70 globally. Regional clients include Emirates, Nokia, IDEMIA, Vickers Venture Partners, Carro, Jungle Ventures, and several others. Earlier this year, REDHILL was named as one of the fastest-growing agencies in PRovoke’s (formerly the Holmes Report) Global PR Agency Rankings 2020 – in follow up to it being ranked the third fastest-growing agency globally in last year’s rankings.