GfK Asia
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Radio surpasses popular music apps to reign as the most listened to audio platform in Malaysia
Aug 26, 2021
GfK Radio Insights reconfirm listeners’ reliance on radio for audio entertainment
GfK: Radio listening remains popular as it continues to reach 94% of Malaysians weekly
May 20, 2021
Study reconfirms radio to be a consistent source of information, entertainment and comfort for locals
GfK: Research findings highlight capability of radio in multiplying the effect of digital activities
Apr 7, 2021
GfK: Over nine in ten Malaysians continue to tune in to radio weekly using multiple platforms
Nov 26, 2020
58% of consumers acknowledge that advertising triggers their purchase of smartphones
Nov 12, 2020
Consumers in India, Indonesia, UK and UAE rate Facebook advertising as the top media in influencing their smartphone purchase decisions
43% of brands and marketers in Asia- Pacific are still finding ways to measure and optimize business: GfK Survey
Oct 20, 2020
Only 30% brands consider themselves as a ‘game changer’ leading through digital transformation
Asia Pacific smartphone market declined 20 percent in value in first seven months of 2020
Sep 14, 2020
13 of 16 market tracked registered double-digit declines—only Taiwan managed to turn in slight growth