International Strategic Management

International Strategic Management (ISM) Launches Updated Branding on 20th Anniversary

DETROIT, August 26, 2023 – International Strategic Management (ISM) is celebrating two decades of providing mentoring programs and support to global entrepreneurs.

ISM’s updated branding incorporates the organization’s colors into a new rounded, open and welcoming logo, representing learning and empowerment, global diversity and friendship across cultures, as well as compassion and understanding.

“It was extremely important to us that we convey our openness to all and our mission to ignite the entrepreneurial spirit in a new generation of global leaders,” said ISM Founder and CEO Faris Alami. “Our expert mentors closely advise entrepreneurs, small and medium business owners and entrepreneur support organizations around the world. We’re a human-centered and welcoming organization, and we wanted our new logo to reflect that.”

This rebrand marks the twentieth anniversary of ISM’s founding and is occurring in combination with the imminent release of the organization’s latest impact report. To date, ISM has designed and delivered thousands of training programs, working in more than 100 countries, with 15,000 entrepreneurs, and impacting nearly 10,000 small- and medium-enterprise businesses and counting.

“We’re particularly proud to work with women- and immigrant-owned businesses,” added Alami. “Over the last two decades, we’ve focused our programming on under-resourced and underserved communities. We’ve also responded to constantly changing business conditions by expanding our programming into multiple formats and languages to reach our entrepreneurs wherever they are.”

ISM’s new branding was created in partnership with Memora, a woman-owned experience design agency headquartered in Detroit and San Francisco. ISM founder Faris Alami chose Memora for this project after connecting with its CEO Melissa Halpin through the Goldman Sachs 10000 Small Businesses program’s Wayne State University-based chapter, Startup Grind, and the greater entrepreneurial development community of Metro Detroit.

“We were honored to be chosen for this rebrand project,” said Halpin. “Moving an established identity forward while respecting its past and recognizability is something we pride ourselves on doing well. The new ISM logo and identity package strike this balance perfectly. We can’t wait to see what the next 20 years hold for Faris and his team.”

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About ISM:

International Strategic Management, Inc. (ISM) is a leading U.S. advisory and consulting services provider that creates entrepreneurial education tools and delivers customized training support to entrepreneurs and entrepreneur support organizations around the world, with a particular focus on under-resourced communities, including immigrant- and women-led businesses and youth entrepreneurs.

To learn more about ISM’s programs and services, visit myisminc.com.