SMU-Backed Singapore Startup Launches First Alcohol Defence Supplement For Asians
SINGAPORE - Up to 50% of South East Asians cannot break down alcohol effectively, facing unpleasant problems such as flushing, intoxication and hangovers. DrinkAid has developed the first complete alcohol defence supplement for Asians to combat alcohol's negative side effects.
DrinkAid is a 100% natural formula that works by breaking down alcohol's main by-product, acetaldehyde, which is 10 times more toxic than alcohol. Unfortunately, Asians often lack the enzyme required to break it down.
"Many Asians have a genetic deficiency in the ALDH2 enzyme, and that's why you often see them flushing. They are also 5-8 times more likely to develop throat and mouth cancers," says Solomon Poon, DrinkAid's co-founder and certified nutritionist. "DrinkAid solves this problem in two ways – increasing ALDH2 enzyme activity by around 30%, and directly breaking down acetaldehyde.”
While being incubated in Singapore Management University’s start-up incubator, the DrinkAid team put their product to the test with a series of experiments. The following results were observed:
- 93% of testers experienced no hangovers the next day
- 100% of testers did not get headaches or nausea from drinking
- The intensity of the Asian flush was reduced by about 50%
DrinkAid has also secured multiple safety certifications for supplements, such as:
- GMP-certified manufacturing
- Full compliance with HSA Supplement Guidelines
- HPLC lab testing for purity
With DrinkAid, Asians can finally drink with a peace of mind. Its benefits include:
- Reducing Asian flush
- Preventing headaches and hangovers
- Sobering up more quickly
- Improving morning productivity
"Despite the COVID-19 restrictions, we sold hundreds of boxes and became profit-making in just seven days. This goes to show people are still drinking in small groups," says Ryan Foo, DrinkAid's co-founder and marketing lead. “We’ve even gotten orders from Japan, London, Hong Kong and Canada. Going forward, we see huge potential in expanding overseas to serve more customers.”
PRICE & AVAILABILITY
DrinkAid (1 Box): $19.90 SGD
DrinkAid (3 Boxes): $49.90 SGD
DrinkAid (6 Boxes): $89.90 SGD
Now available at DrinkAid.co
For more information, visit https://drinkaid.co/product/drinkaid
DrinkAid is the world's first nutraceutical brand that protects Asian drinkers from the harmful side effects of alcohol. After over a year of research and development, DrinkAid launched its flagship product in August 2020 and turned profitable within 7 days.
DrinkAid is incubated by Singapore Management University's Business Innovations Generator (BIG) and is a beneficiary of the IIE Acceleration Grant.
Ryan Foo (Marketing)
Solomon Poon (Product)